Shopify Server-Side Tagging

Server-Side Tagging for Shopify — no app, no IT

Q: What if I have multiple Shopify shops?

Business (3 shops) or Agency (5 or 10 shops). Each shop gets its own VPS and its own subdomain — no shared infrastructure. You manage them all from one dashboard.

Q: Can I set this up myself instead of using you?

Yes, of course. Google Cloud Run with your own GTM server container, SSL certs, DNS and writing the Custom Pixel code costs around €120-150/month in hosting plus 4-8 hours of setup plus maintenance. With us: €20-200/month depending on the number of shops, 5 minutes of setup, maintenance included.

Custom Pixel generated automatically, 10 events server-side, your own subdomain, DNS and SSL handled. Live within 5 minutes, all the way from checkout.

Start your Shopify shop How does it work?

LIVE SETUP · your-shop.myshopify.com

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Shop detectedShopify recognised via headers

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Custom Pixel generatedConsent Mode v2 + 10 events

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VPS spun upUpCloud Amsterdam

Subdomain sst.your-shop.comInstalling DNS + SSL...

Publish to shopTags active server-side

Shopify shops miss 30-50% of their conversions

iOS 14.5+ ITP, ad blockers (~25% on desktop, rising on mobile), and the Shopify sandbox all limit what your client-side pixels can measure. Server-side tagging works around that by routing events through your own subdomain before they reach Google, Meta or other platforms.

ITP ghost conversions

Safari reports up to 40% fewer Google Ads conversions than actually happen. Server-side = first-party cookies = measurable long-term attribution.

Ad-block loss

uBlock / AdGuard block facebook-pixel, google-analytics and gtag directly. Server-side routes through your own domain — no blocklist match.

Shopify sandbox

Shopify injects pixels through a sandbox iframe with CSP restrictions. Custom Pixel + server-side is the official Shopify route for full control.

Setup in 3 steps

No app install, no Shopify Plus plan required, no developer needed.

Log in with Google and enter your Shopify domain We automatically detect that it's a Shopify shop (via response headers and HTML markers). No selection menu, no wrong-path risk.

Paste the generated Custom Pixel code into Shopify Admin One copy-paste. The code includes Consent Mode v2 and 10 event subscriptions (page_viewed, product_viewed, cart_viewed, checkout_started, add_payment_info, add_shipping_info, add_to_cart, begin_checkout, view_item_list, purchase). All domain and container-ID substitution is already filled in for you.

We handle the rest Your own subdomain sst.your-shop.com, DNS record, Let's Encrypt SSL, a GTM server container with all events ready, Google Ads + Meta CAPI endpoints set. It's running within 5 minutes.

What you get right away

No upsells, no "contact us for enterprise" — every plan delivers this:

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Shopify Custom Pixel — with Consent Mode v2, 10 events, automatic domain substitution

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No separate CMP needed — our Consent Mode V2 Banner is included free from Business up

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GA4 server-side — events go through sst.your-shop.com, first-party cookies

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Google Ads conversion tracking — Purchase + Enhanced Conversions ready to go (you just fill in your Conversion Label)

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Dynamic Remarketing — items array with google_business_vertical: retail

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Meta Conversions API — endpoint live on your subdomain

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Your own dedicated VPS in Amsterdam (EU data residency, GDPR-compliant)

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Real-time monitoring — your own dashboard with request volume, latency, errors per tag

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Easy onboarding — automatic domain and container-ID substitution, so no manual editing

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Maintenance included — VPS, SSL renewals and container updates are all on us

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Responsive support — chat, WhatsApp, email — reply within 1 business day

Pick a plan

One shop = Starter. Multiple shops, or an agency with Shopify clients = Business or Agency.

Starter

€20/mo

1 shop · 100K requests

Choose Starter

Business

€70/mo

3 shops · 500K requests

Choose Business

Agency

€100/mo

5 shops · 1M requests

Choose Agency

Agency Pro

€200/mo

10 shops · 2M requests

Choose Agency Pro

All prices incl. 21% VAT. Cancel monthly.

Frequently asked questions — Shopify

Do I need Shopify Plus?

No. Custom Pixels have been available on all Shopify plans since 2024 (including the €29 Basic plan). You don't have to upgrade to Shopify Plus to track server-side.

How is this different from a Shopify app?

Those apps run on a shared hosting infrastructure and charge a monthly app commission (often 10-20% of the price goes to Shopify). With us: your own dedicated VPS in the EU, no app dependency, no vendor lock-in, and you keep full control of your container (you can also take it elsewhere and host it yourself).

Can I keep my existing GA4 + Google Ads configuration?

Yes. We use the same measurement ID and conversion labels you already have. You don't have to reconfigure anything in GA4 or Google Ads — only the data route changes (via your own subdomain instead of straight to Google).

Does this work with Consent Mode v2?

Yes. The Custom Pixel we generate includes Consent Mode v2 signals by default. Events are only sent once your cookie banner has obtained consent, with a fallback to consented/denied mode.

What if I have multiple Shopify shops?

Business (3 shops) or Agency (5 / 10 shops). Each shop gets its own VPS and its own subdomain — no shared infrastructure. You manage them all from one dashboard.

Can I set this up myself instead of using you?

Yes, of course. Google Cloud Run + your own GTM server container + SSL certs + DNS + writing the Custom Pixel code = ~€120-150/month in hosting + 4-8 hours of setup + maintenance. With us: €20-200/month depending on the number of shops, 5 minutes of setup, maintenance included.