Standard tracking pushes Smart Bidding on revenue. Our POAS pipeline calculates the profit per order and sends that to Google Ads — so the algorithm optimises on the value that actually earns you money.
POAS stands for Profit On Ad Spend. Instead of passing Google Ads the revenue per order (ROAS), we send the profit. Smart Bidding then optimises on real profit — not on revenue that might carry a negative margin.
Customer checks out — via your own sst.your-shop.com domain.
Server-side: ex-VAT × margin − fixed costs − txn fees. Clamped at 0.
Revenue → purchase action (secondary). Profit → POAS action (primary). No double counting.
All the calculation happens server-side. You don't need to change anything on your site or in your GTM container — just configure your margin and costs in the dashboard.
Default vat_pct 21% — strips VAT from your revenue before the margin calculation. Set it to 0 if your conversion value is already sent ex-VAT (Shopify GTM with excl-tax, or a GTM setup without taxes).
One margin_pct across all products. Pragmatic — the 80/20 of it for most shops. Per-product COGS via Shopify is on the V2 roadmap.
A flat amount for shipping, handling and packaging. One flat_costs_eur field — an average is enough for accurate bid signals.
Payment providers typically charge a %-fee per transaction. txn_cost_pct deducts that automatically.
Two uploads per order: revenue to your existing purchase action (secondary) and profit to your POAS action (primary). Smart Bidding picks up the primary action.
The calculation and dual-send run through your existing Conversion Replay (Data Manager API). No GTM template deploy when you change your margin or costs.
✓ Built in as standard on every plan. Toggle it on in your dashboard, fill in your margin and costs — done. From €20/mo on Starter.
Through Merchant Center COGS (cost of goods per item), Google has a native gross-profit feature for Shopping and PMax. We do more — and broader.
cost_per_item)cost_per_item integration is on the V2 roadmap.
You don't need to change anything on your site or in GTM. You do need a separate conversion action in Google Ads, plus a little config in your dashboard.
Type: purchase/lead, counting: one per conversion, attribution: data-driven. Call it something like Purchase — profit.
This makes Smart Bidding optimise on profit. The revenue action keeps running for reporting, but no longer counts in bidding.
In the POAS card, enter the ID of the action you just created. We link it to your existing Data Manager pipeline.
Three fields: margin_pct, flat_costs_eur and txn_cost_pct. VAT defaults to 21% and can be adjusted per shop. Done — from your next order, POAS runs along.
POAS tracking is built into every plan as standard. No extra licence, no separate add-on.