Leads from your website land in your CRM or email tool with their source attached. When a lead becomes a customer, Google Ads hears about it too, with the value of the deal. That way Google learns from your sales instead of from form fills. All through your own tracking server, without a single line of code.
Your website, your CRM and Google Ads each know part of the story. Server Side Connect links them through the tracking server of your own setup, so every system gets what it needs.
A submitted form arrives as a contact in your CRM or email tool, with first and last source, campaign and the ad click. No separate form integration needed.
Choose the stages that count, such as Quote sent or Won. When a deal reaches one of them, it goes to Google Ads as a conversion, with the deal amount.
Turn a list in your CRM into an audience in Google Ads (Customer Match). We update it every night: whoever joins the list is added, whoever leaves is removed.
You log in to your tool once. We take care of the rest. Several tools on one site works too, for example your CRM and your email tool.
Leads as contacts, won deals to Google Ads, lists as audiences.
Leads as contacts in your audience, without a newsletter signup. Lists as audiences.
Leads as a person, won deals to Google Ads, filters as audiences.
Leads as Leads, won deals to Google Ads, custom views as audiences. Also on Zoho Free.
Leads on the board you choose, won deals to Google Ads, groups as audiences.
The integration is built and waiting for approval by Brevo.
A different system? Your developer sends sales to a single address with a key; we pass them on to Google Analytics 4 and Google Ads.
Conversion Replay (included in your plan) sends what your website measures straight to Google: the purchase or the form. Server Side Connect sends what happens after that: the quote, the won deal. Together, Google Ads sees the whole journey.
Log in to HubSpot or Mailchimp and grant access. In your tool we create a group of fields called Server Side Connect; we never delete anything.
For each website you pick the event of your form, usually generate_lead. We place the lead tag in your server container and publish it.
Tick which deal stages become a conversion and which lists become an audience. We create them in Google Ads, with the name you choose.
A test lead shows right away whether it works. In the dashboard you see per stage how many sales went to Google.
Contact details belong in your CRM, not with us. This is how we keep it that way.
Contact details go straight to your tool. For Google, email addresses are encrypted (hashed) before they leave our server.
A gclid or fbc is only passed on if the visitor gave consent for advertising in your cookie banner.
We write contacts and fields, not lists or deals, and we never erase anything.
Our record of a lead (without contact details) disappears automatically after 365 days. More in Privacy for Server Side Connect.
Add-on for Business and Agency, €25 per site per month, incl. VAT. A site counts as soon as a lead tag is on it; how many tools you connect doesn't matter. Not available for CMP-only. You activate it in the dashboard.
Answers to what marketers ask us most.
€25 per site per month, including VAT, on top of your plan. A site counts as soon as a lead tag is on it. HubSpot and Mailchimp on the same site together are also €25. If you only use the Custom Connector, you pay for one site.
No. You log in to your tool, pick the event of your form and the stages that count. We place and publish the lead tag. Only the Custom Connector is for your developer.
No. Server Side Connect creates its own conversions named after your deal stage. Just don't pick a stage that is the same as the purchase your website already measures.
We check for changed deals about every fifteen minutes. Google processes the conversion after that; in Google Ads it usually shows up within a few hours.
Your customer ID. We send an invitation from our manager account and you accept it in Google Ads.
The lead tag is removed and we no longer update your conversions and audiences in Google Ads. What is in your CRM and in Google Ads stays yours and stays in place.
Connect your CRM in your dashboard. A test lead shows right away whether it works.