AI Chat · Live data via MCP

Talk live to your own Google Ads, GA4 and Search Console data

No more building reports just to answer a simple question. Ask your question in the chat — we pull the answer straight from your accounts via MCP.

SST Chat live data
How much did my Performance Max campaign cost this week?
Checking Google Ads now…
Your PMax — Webshop NL campaign cost €1,247 this week and delivered 34 conversions (ROAS 3.8). Last week that was €1,180 / 31 conversions.
And which keywords drive the most organic traffic?
Checking Search Console now…
Top 3 this month: "server side tagging" (412 clicks, pos 4.2), "gtm server" (287, pos 6.1), "meta capi" (164, pos 8.3).

Dashboards gather dust. Questions go unanswered.

Between Google Ads, GA4 and Search Console you've got three tabs open, three filters in your head, and a quarter of an hour gone before you even know what you wanted to find out. For most questions, that's overkill.

3 tabs

Context-switching costs time

Switching between three consoles per question, opening exports and applying filters. For one number. Add it up over a month: hours.

Stale

Exported data is old the moment you save it

A report you built yesterday is already out of date today. Live data via API, per question, is structurally fresher.

SQL?

Asking the right question is harder than the answer

"Which pages have high impressions but low CTR?" is a trivia question for the chat. In Search Console: 4 filter steps.

How it works — MCP in one paragraph

MCP (Model Context Protocol) is an open standard that lets an AI model call live tools. In our chat, your question triggers a real API call to Google Ads, GA4 or Search Console — the answer comes straight from your accounts, not from a database we filled up at some point. The result: one natural-language question, one live read, one answer.

1
Activate a toolChoose in your dashboard which add-on(s) you want to switch on. €15/mo per tool, or all three together for €30 (€10 off).
2
Connect your accountWe ask for explicit access to your accounts, but only to read data. You can revoke this permission at any time. Our tool walks you through it step by step.
3
Ask your questionThe chat recognises which tool is needed, does the live read and phrases the answer. If data is missing or a limit is near, it tells you so explicitly.

Three data sources — activate separately or as a bundle

Each tool gets its own colour in the dashboard and in the chat answers. On/off per month, no annual commitment.

AI Insights — GA4

Ask about your events and conversions

Live data from your GA4 property — events, conversions, sessions, landing pages, traffic sources.

  • "Compare add_to_cart this week vs last"
  • "Which landing page converts best?"
  • "Where do my purchases come from this month?"
AI Insights — Google Ads

Ask about your campaigns and conversions

Live data from your Google Ads account — spend, conversions, ROAS, search terms, campaign-level performance.

  • "What did my PMax cost this week?"
  • "Which campaigns spend budget without conversions?"
  • "Highest ROAS per campaign this month?"
AI Insights — Search Console

Ask about your rankings and CTRs

Live data from your Search Console property — search terms, positions, clicks, impressions, CTR per page.

  • "Which terms rank in positions 5-15?"
  • "High impressions, low CTR — which pages?"
  • "New pages indexed in the last 30 days?"

Example questions — what customers actually ask

A sample of the kind of questions the chat is good at. You type it in plain language, the chat picks the right tool and does the live read.

Ads
How much did my Performance Max campaign cost this week, and how many conversions did it deliver?
Ads
Which campaigns spent budget without conversions in the past 7 days?
SC
Which keywords do we rank for between positions 5 and 15? That's where the low-hanging fruit is.
SC
Which pages have lots of impressions but a low CTR — candidates for a title rewrite?
GA4
Compare add_to_cart events this week with last week. Trend?
GA4
Which landing page has the highest conversion rate this month?
Combo
My PMax conversions dropped — is that down to less spend, lower organic CTR, or a GA4 event issue?
Combo
Which search terms deliver both organic traffic and Ads conversions? Those are the ones I want to bid up.

Combo questions are where the €30 bundle proves its worth — questions that span two or three data sources at once can only be answered if the chat can call all of them.

Privacy — what we read, and what we don't keep

The chat is built around the principle that customer data stays with the customer. Live reads via MCP mean we query your accounts per question, not that we make copies.

What stays temporary

The data coming from Google Ads / GA4 / Search Console appears in your chat conversation and is processed by the AI model to answer your question. After that, that data is not stored persistently on our side.

  • Kept: your question text and the AI answer, in your own chat history (visible and deletable in the dashboard).
  • Kept: monthly query counters per tool, for quota monitoring and billing.
  • Not kept: raw API responses, individual event payloads, user IDs, exact transaction amounts.
  • AI provider: we use Anthropic Claude. With every question, Anthropic receives your question, the answer and the tool output. Anthropic states it does not use this data for model training — see our privacy statement for the full picture.

Pricing — separate or bundled

An add-on on top of your existing SST plan (Starter / Business / Agency). Cancel any month.

Bundle · €10 off

Marketing AI — all three

Google Ads + GA4 + Search Console combined. Highest limit (150 / 600 queries per month), one activation, one invoice. The best choice when your questions often touch multiple sources.

€40 separately
€30/mo
— save €10/mo
Activate bundle

AI Insights — GA4

Events · conversions · sessions
€15/mo
50 queries/mo · Agency 200
Activate GA4

AI Insights — Google Ads

Campaigns · spend · ROAS
€15/mo
50 queries/mo · Agency 200
Activate Ads

AI Insights — Search Console

Search terms · positions · CTR
€10/mo
50 queries/mo · Agency 200
Activate SC

All prices incl. VAT. Activate by the month, cancel by the month. The bundle automatically cancels separate add-ons. Quota: 50 queries/mo for Starter/Business, 200/mo for Agency plans.

Frequently asked questions — AI Chat with MCP

What is MCP and why does it make a difference?

MCP (Model Context Protocol) is an open standard that lets an AI model call live tools. In our chat, your question triggers a real API call to Google Ads, GA4 or Search Console. The answer comes straight from your accounts — no pre-imported data that goes stale, and no vendor lock-in on a dataset.

What do you keep of my questions and data?

No API data is kept persistently. A query for, say, "top campaigns this week" triggers a live read and isn't stored after the chat session. We keep your question text and the AI answer for your chat history (deletable). We use monthly query counters for quota monitoring. Anthropic Claude processes every question — see our privacy statement for the full chain of processors.

Can I use this for one tool, or does it have to be all three at once?

Per tool. Activate Google Ads only (€15/mo), GA4 only (€15/mo) or Search Console only (€10/mo). All three combined: €30/mo, which is €10 off. When you activate the bundle, any separate add-ons are automatically cancelled so you don't pay twice. Everything cancellable by the month from your dashboard.

Does this work with multiple Google Ads accounts or an MCC?

You link one Google Ads customer ID per website. For agencies with multiple clients: a separate link per client website. That fits our multi-tenant setup — a separate container per website, a separate Ads link per connection. You can't link your MCC itself; you enter each client's direct customer ID.

What if the chat gets a question there's no data for?

Then it says so. There's gating per tool: if the linking isn't complete yet, the chat tells you first and points you to the right instructions. If an API call comes back empty (e.g. a campaign with no data in the requested period), the chat explains that. No made-up numbers.

What's the query limit and what happens when I hit it?

50 queries per month for separate add-ons on Starter/Business, 200/mo on Agency plans. Bundle: 150/mo on Starter/Business, 600/mo on Agency. When you reach the limit, the chat tells you — no automatic top-up charge. You can upgrade or wait until next month.

Which AI model is used?

Anthropic Claude. Tool calls (the live data reads) happen via MCP. With every question, Anthropic receives your question, the answer and the tool output (= the data coming from GA4 / Ads / SC). For sensitive data: see our privacy statement and Security & Compliance page.

Stop stacking dashboards.

Activate AI Chat with MCP and ask your first question today.

Start now